Hooters targeting female customers
Posted 3/8/2013 4:24:00 PM

Can Hooters make people forget that its name has nothing to do with owls? The privately owned Atlanta-based restaurant chain hopes so.

As Today.com recently noted, Hooters has revamped its menu and spruced up the decor of its restaurants to make them more appealing to women. The reason is simple: Hooters' old focus on the physical attributes of its servers as opposed to the quality of its food no longer made good business sense. A consultant quoted by Today notes that revenue "flattened out" -- pardon the pun -- at $1 billion in 2007 and was $850 million last year.

Part of the reason is the heightened competition in the so-called "breastaurant" category, from rivals such as the Tilted Kilt Pub & Eatery, Twin Peaks and Mugs N Jugs.   According to the Associated Press, the top rivals to Hooters each had sales growth of 30% or more in 2011, a remarkable statistic given the state of the economy. The rise of Buffalo Wild Wings (BWLD +0.37%) probably hurt business at Hooters as well. A company spokesperson couldn't immediately be reached for comment.

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Posted By: Producer Thomas  

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