Forbes writer has a case of 'Austin Envy'
Posted 6/5/2013 5:54:00 PM
welcome to austin
 
I’ve written a lot about how places make us and we make places—cities like San Antonio, Providence and Pittsburgh reinventing themselves and becoming newly trendy. But then there are those places that have been trendy for decades. Or rather, are just so plain cool that they transcend trendy.

I’m thinking about Austin, which has remained true to its “Keep Austin Weird” bumper sticker spirit for years and years, but which suddenly seems to be having a moment. It’s not just the Texas capital of cool; it’s a national epicenter of aspiration. We’re in the grips of Austin envy.

Case in point, the series finale of “The Office,” a show many of us could relate to if no one actually aspired to it. Pam and Jim finally stop pushing paper, get out of the Dunder Mifflin office in Scranton and move to their version of Oz: Austin. They’re following Jim’s business partner Darryl, who describes his new home as “incredible … it’s hot, the music is awesome and the tacos are for real.” Dwight later makes a crack about the art, music and “incredible nightlife.”

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Posted By: Producer Thomas  

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