When Facebook gets it wrong: Social network confuses female marketing exec with Canadian porn star
10/10/2013 12:13:00 PM
Avid fans of one red headed blogger were left bemused as Facebook linked her posts to a ‘similar’ page – that of a flame-haired porn star.
Erika Napoletano, an author, marketing expert and former TEDTalk speaker, who blogs at RedHead Writing, realised when the social media giant gets it wrong, they get it very wrong.
The site’s targeted advertising algorithms, used to tailor the ads a person sees on their page, suggested fans of RedHead Writing might also be interested in Camille Crimson’s page.
There Camille, a Canadian model, web developer and editor, says ‘I write on my blog about sexy things,’ describing herself as a ‘geeky redhead b***job devotee’.
The social networking site linked Miss Crimson’s pages, which have 15,000 likes, ‘The Art of B***job’ and ‘Slow-Motion B***job’ with Miss Napoletano’s blog page, which has 11,000 likes.