'Now we've both won the Super Bowl': Store owner who sold Joe Namath his now-famous coyote coat says business has soared since game day
Posted 2/4/2014 11:56:00 AM

The New York City furrier who sold Joe Namath  his show-stopping Super Bowl coat has fielded phone calls from as far away as  Dubai since Sunday from customers clamoring for their own coyote.

'He won the Super Bowl twice with this coat,'  said Marc Kaufman of Namath, whose eye-catching attire stole the show on Sunday,  kicked off days of social media frenzy and has now translated to big business  for Kaufman.

'Most people spend $4 million for a 30 second  Super Bowl commercial,' Kaufman told MailOnline, 'and I got paid $3,000 for my  spot.'

 
 

The furrier said Namath came to him the  Wednesday before the Super Bowl, when lows dipped to 14F in New York, looking  for something just right.

'He came to me and said, you know, it's  supposed to be pretty cold, what do you have,' said Kaufman.

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Posted By: Producer Thomas  
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