Last-Minute Health-Site Enrollment Proves a Hard Sell
Travis Banks
12/20/2013

Insurers pressing for last-minute enrollees under the health-care law say they are running into a worrisome trend: Customers who were put off by the insurance marketplaces' early troubles are proving hard sells.

Many people thwarted by the technical problems of HealthCare.gov are reluctant to try again, citing frustration with the federal site, web-security concerns and the pressure of the holidays, several insurers say.

While enrollment has risen this month after a series of fixes to the site, problems bringing customers back to the site could stanch those gains. With only days before the Monday deadline to sign up for coverage that starts Jan. 1, insurers are facing a much smaller, and sicker, pool of customers than hoped for.

Read more: http://online.wsj.com/news/articles/SB10001424052702304773104579268593084655618


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