In early spring, President Obama’s veteran campaign staff in Chicago confronted the question that would ultimately determine the presidency: how to run against Mitt Romney?

The choice discussed on frequent calls between the White House and One Prudential Plaza was whether to campaign against Romney as a flip-flopper — a former centrist governor of Massachusetts who turned conservative to win his party’s nomination — or use his career as the head of Bain Capital to cast him as a protector of the privileged at the expense of the middle class.

Read more: http://www.washingtonpost.com/politics/decision2012/the-strategy-that-paved-a-winning-path/2012/11/07/0a1201c8-2769-11e2-b2a0-ae18d6159439_story.html