The best way to stop bullying: Get the cool kids to stick up for the victims
Bullying in schools has been recognized as a serious and pervasive problem now for at least two decades. There is now also evidence, including from Britain and other European countries, North America and Australia, that traditional forms of bullying in schools have decreased modestly over the last decade or so. This is very likely due to the increase in work to prevent bullying.
Yet much still persists. In 2010, the EU Kids Online project found 19 percent of children were victims of bullying and 12 percent bullied others. A recent follow-up study in 2014 suggested an increase in cyber-bullying, though not in traditional bullying. Figures elsewhere are not dissimilar, although prevalence rates vary greatly in terms of how it is measured and how bullying is defined.