The GMO Fight Ripples Down the Food Chain
Two years ago, Ben & Jerry's Homemade Inc. initiated a plan to eliminate genetically modified ingredients from its ice cream, an effort to address a nascent consumer backlash and to fulfill its own environmental goals.
This fall, nearly a year behind schedule, it expects to finish phase one, affecting its flavorful "chunks and swirls" like cookie dough and caramel. The only part left to convert: the milk that makes ice cream itself. Thanks to the complexities of sourcing milk deemed free of genetically modified material, that could take five to 10 more years.
"There's a lot more that goes into it than people realize," said Rob Michalak, Ben & Jerry's director of social mission.