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The GMO Fight Ripples Down the Food Chain

Two years ago, Ben & Jerry's Homemade Inc. initiated a plan to eliminate genetically modified ingredients from its ice cream, an effort to address a nascent consumer backlash and to fulfill its own environmental goals.

This fall, nearly a year behind schedule, it expects to finish phase one, affecting its flavorful "chunks and swirls" like cookie dough and caramel. The only part left to convert: the milk that makes ice cream itself. Thanks to the complexities of sourcing milk deemed free of genetically modified material, that could take five to 10 more years.

"There's a lot more that goes into it than people realize," said Rob Michalak, Ben & Jerry's director of social mission.

Read more: http://online.wsj.com/articles/the-gmo-fight-ripples-down-the-food-chain-1407465378

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