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Blog > The Jeff Ward Show > Goooooooal! Mexico 'shouts' loudest on Facebook when their team scores

Goooooooal! Mexico 'shouts' loudest on Facebook when their team scores

During the group stages of this year’s World Cup, a record 136 goals were scored – leading to more than one billion Facebook posts and comments.

Data scientists from the social network analysed these posts to study the use of the word ‘goal’, and to see how people were stretching out the term, such as ‘gooooal’.

They discovered that users in Venezuela were the most vocal, with an average 21 characters per goal post, but among teams in the competition, Mexico fans have added the most letters with 12.8.




Users in Venezuela have been the most vocal throughout the competition, with an average 21 characters.

But, among teams in the competition:

1. Mexico: Fans add an extra 6.63 characters on average, per post.

2. Algeria: 6.01

3. Uruguay: 5.77

4. Brazil: 5.43

5. Colombia: 5.3

6. Ecuador: 5.27

7. France: 4.81

8. Honduras: 3.88

9. Costa Rica: 3.87

10: Argentina: 3.84

Meanwhile Iran and Nigeria were at the bottom of the list adding only 0.18 and 0.39 extra letters respectively.

Unsurprisingly, the fans of teams that scored more goals were more vocal, and it may be that Iranian fans had little to shout about.




The longest exuberant mention of the word ‘goal,’ in any language, came from Argentina in celebration of Lionel Messi’s free-kick goal against Nigeria on June 25.

That particular mention of ‘gol’ contained 20,400 letter ‘o’s.

Facebook’s data team explained that if someone was to hold down the ‘o’ key on a keyboard for that amount of characters, it would take roughly 12 minutes to type.

Due to the language differences, the researchers compared the relative number of extra characters within each version of the word goal, including ‘gol’ and ‘tor’.

They found that only in Spanish, Portuguese, English, and German do people significantly use redundant characters in exuberant posts.

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