The Jeff Ward Show

Blog > The Jeff Ward Show > Hipsters have made kale so popular that farmers are struggling to meet demand

Hipsters have made kale so popular that farmers are struggling to meet demand

It's the vegetable found in green juices sipped on by the hipster and celebrity population, but kale has become so popular in recent years farmers say there's now a worldwide shortage.

One of the world's major kale seed suppliers, Bejo Seeds based in the Netherlands, says its run out of every kind of the trendy vegetable and farmers across Australia are struggling to keep up with kale demand.

'You could describe it as embarrassing to us, but it's just one of those things that's happened on a global basis,' Tony Hubbard, who runs the company's Australian office, told ABC's Landline.

 
 

 

'It's caught us out well and truly, we put our hands up to that.'

The fashionable and frilly vegetable, which is a member of the cabbage family, has gained popularity over the last three years and is a regular ingredient in green juices, the drink of choice for many celebrities and hipsters.

Steve Bruynen from Bruynen Farms in Pearcedale, south-east of Melbourne, says his company has had to stop growing red cabbages and leeks because of demand for the superfood.

'I need to the ground to grow the kale,' Mr Bruynen said.

Read more:

Taboola Teaser

After standing on a ledge without his clothes on and demanding to speak to presidential candidate Donald Trump and...
In an interview Tuesday with Yahoo News, CIA Director John Brennan expressed concern that ISIS would try to carry...
The FBI reportedly failed to notify hundreds of Americans that their names had appeared on ISIS “kill lists”...
Speaking to CBS Radio’s Brown and Scoop podcast Wednesday, Republican presidential candidate Ben Carson joked that...
Fox News’ chyron incorrectly reported early Friday morning that the United Kingdom had just voted to leave the...