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Blog > The Jeff Ward Show > Hipsters have made kale so popular that farmers are struggling to meet demand

Hipsters have made kale so popular that farmers are struggling to meet demand

It's the vegetable found in green juices sipped on by the hipster and celebrity population, but kale has become so popular in recent years farmers say there's now a worldwide shortage.

One of the world's major kale seed suppliers, Bejo Seeds based in the Netherlands, says its run out of every kind of the trendy vegetable and farmers across Australia are struggling to keep up with kale demand.

'You could describe it as embarrassing to us, but it's just one of those things that's happened on a global basis,' Tony Hubbard, who runs the company's Australian office, told ABC's Landline.

 
 

 

'It's caught us out well and truly, we put our hands up to that.'

The fashionable and frilly vegetable, which is a member of the cabbage family, has gained popularity over the last three years and is a regular ingredient in green juices, the drink of choice for many celebrities and hipsters.

Steve Bruynen from Bruynen Farms in Pearcedale, south-east of Melbourne, says his company has had to stop growing red cabbages and leeks because of demand for the superfood.

'I need to the ground to grow the kale,' Mr Bruynen said.

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