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Blog > The Jeff Ward Show > How those dressed in scarlet are perceived as sexual by other women - and more likely to prey on taken men

How those dressed in scarlet are perceived as sexual by other women - and more likely to prey on taken men

If you decide to pull on a red dress for a night out, beware: other women might assume you're out to steal their boyfriend.

According to a new study by University of Rochester social psychologist Adam Pazda, women in red are perceived by other women as more sexually receptive and unfaithful than women wearing other colors like white or green.

'The color of a woman's shirt affects how men and women think about her,' Mr Pazda told Today, explaining that red evokes sex because it symbolizes love and lust. 'Women don't want other women in red near their boyfriends,' he added.

 
Mr Pazda said that there is also a biological reason that the might be seen as sexual. 'When [women] become sexually excited, they blush,' he explained.

The study, which has not yet been published, is called Red and romantic rivalry: Viewing another woman in red increases perceptions of sexual receptivity, derogation, and intentions to mate-guard.

The female participants in the study were first asked to look at pictures of women in white, and then at the same pictures which had been digitally altered to make it look like they were now wearing

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