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Blog > The Jeff Ward Show > L’Oreal cuts ties with Belgian World Cup fan whose good looks swept the Internet after controversy over her hunting trip photographs

L’Oreal cuts ties with Belgian World Cup fan whose good looks swept the Internet after controversy over her hunting trip photographs

Cosmetics giant L'Oreal has severed ties with the Belgian World Cup fan who won a modelling contract after being spotted in the crowd after it emerged she is a fan of big game hunting.

Axelle Despiegelaere, 17, caught the world's attention after being photographed cheering on her national team in the Group H match against Russia - with the image widely shared online.

But L'Oreal has confirmed that the modelling contract it awarded her as a result of her new-found fame has already been cancelled after a photo emerged of the teenager posing with a rifle and a dead animal in Africa.

 

As a result of her appearance during the World Cup, Despiegelaere landed a contract to star in a L’Oréal Professionnel Belgique social media campaign, including a 'hair tutorial' video.

But within days of the announcement it emerged she is a fan of big game hunting, with a photograph her Facebook page showing her posing with a rifle and the bloodied corpse of a large Gemsbok antelope.

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