The Jeff Ward Show
Rise of the Boardroom Blowdry sees men visiting salon before a big meeting
More men than ever are getting their barnets blow dried before a big meeting, according to hairdressers.
The new phenomenon is being called the boardroom blowdry, and sees men booking into the salon for weekly wash and style sessions.
Typically thought of as a female pastime, an increasing number of men are now booking regular appointments in salons to get that Jordan Belfort look.
The ruthless banker from blockbuster film the Wolf Of Wall Street was always immaculately coiffed, and it seems British men want to emulate his style.
Increasingly image-conscious blokes now want that professional finish to their hair that they just can't achieve at home before big meetings, hot dates and nights out with friends.