The Jeff and Ed Show
Rise of the MAMILS (that's middle aged men in lycra) as over 40s become obsessed with the gym
You've heard about the Protein Princesses - women working out multiple times per week - but there's a new breed of gym bunnies giving the likes of fitness fanatic Millie Mackintosh a run for her money.
Middle-aged men are forging a new unofficial cult of gym-goers being dubbed MAMILs (middle aged men in lycra), who are becoming obsessed with going to the gym to bulk up.
This breed of over 40s now represent more than one in ten of the nation’s bodybuilders and they're inspired by muscular role models including Hugh Jackman, 45, Gerard Butler, 44, and current ‘Hercules’ actor, 42-year-old Dwayne ‘The Rock’ Johnson.
These so-called MAMILs are taking up bodybuilding partly to battle the onset of middle-aged spread (76 per cent), but also as a way to improve their long-term health (66 per cent).