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The rise of 'selfie surgery'

The craze for selfies is fuelling a boom in cosmetic procedures with one doctor reporting an 85 per cent boost in business, it has been revealed.

Fuelled by the sight of celebrity selfie fans such as Kim Kardashian and Cara Delevigne, women are queuing up for botox, dermal fillers and lip plumper in a bid to look their best.

According to Dr Neetu Nirdosh, the thought of going on to share their snaps on social media adds to the pressure to look good and is driving the trend.

 TOWIE star Gemma Collins pouts for the camera as she snaps a selfie during a beauty treatment

Snap happy: TOWIE star Gemma Collins pouts for the camera as she snaps a selfie during a beauty treatment


'Everyone always wants to look their best during their summer holiday,' explains Dr Nirdosh. 'With so many social media platforms to update with our holiday pictures, women are investing in cosmetic treatments to enhance their looks.'

Alarmingly, 76 per cent of people purchasing cosmetic treatments say they splashed out because they so disliked their appearance in photos.

86 per cent also admitted to editing their selfies and holiday snaps before uploading them onto social networking sites such as Twitter and Facebook.

The figures are borne out by independent research that claims more than one million selfies are taken every day and of those, 36 per cent are re-touched while 13 per cent of women admit to digitally altering every selfie they take

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