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Blog > The Jeff Ward Show > Snapchat is now more popular than Twitter: Number of young people using app has DOUBLED in less than a year

Snapchat is now more popular than Twitter: Number of young people using app has DOUBLED in less than a year

Snapchat’s popularity isn’t showing any signs of slowing after it leapfrogged Twitter to become the third most used social media app.

Almost a third of 18 to 24-year-olds now use the self-destructing messaging app, which is more than double the amount of users the company had in November.

Facebook still reigns as the most popular, however, with more than 75 per cent of millennials using it, closely followed by Instagram with 43 per cent.

 

THE SNAPCHAT APP RIVALS

Last year, its co-founder Evan Spiegel turned down a $3 billion (£1.8 billion) acquisition bid from Facebook.

Facebook then launched a rival app called Slingshot in June.

Instagram, which is owned by Facebook, followed this with the launch of Bolt.

In July, Ashton Kutcher tweeted his support for another Snapchat rival, called Taptalk.

Taptalk sends self-destructing pictures and videos by tapping the screen and each file is sent with user’s location.

 

Snapchat's popularity is also growing among 25 to 34-year-olds, and in the over 35 age group - albeit more slowly than among the the younger age group.

The figures were taken from comScore’s June Mobile Metrix report.

At the bottom of the list is Tumblr, which now accounts for 6.3 per cent of users.

 

Vine is used by 10.7 per cent of millennials, and Pinterest is just above on 17.9 per cent.

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The Jeff Ward Show

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