The Jeff and Ed Show
'Yoga's not just for girls!': 'Broga' - aimed at men and created by an American footballer turned bodybuilder
Many men shy away from the yoga studio, dismissing it as 'too feminine and spiritual'.
But a new, 'manlier' form of the exercise loved by Miranda Kerr and Rosie Huntington-Whiteley has just launched to help British men tone up by practising it alongside their regular fitness regimes.
'Yoga is not just for girls,' its creator Matt Miller, a college American football star turned bodybuilder and nutrition expert, tells Men's Fitness magazine. 'Every athlete needs to incorporate elements of stretching and lengthening into their programme.'