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Local pediatrician joins others across the nation hoping to keep E-Cigarette companies from targeting kids

A  new  study shows ads about E-cigarettes are targeting young people and an Austin pediatrician tells KLBJ’s Perry Watson why he doesn’t like it and why the public should be concerned.

It's been decades since cigarette ads were last seen on American televisions, but with  E-cigarettes, that's not the case.

Dr. Pont adds,"This study also shows us that for this particular study, the bulk of the advertising was coming from primarily driven by one E-cigarette company and most of the marketing for that was on some cable television channels."  According to the study, those channels include AMC, Country Music Television, Comedy Central, WGN America, TV Land, and VH1.  Dr. Pont says the TV cigarette ban in 1970 wasn't the most recent one aimed at tobacco products, "There was also a ban started in 2009 from the Family Smoking Prevention and Tobacco Control Act that bans flavored cigarettes other than menthol and the purpose of that is we know that kids will smoke those products, much more likely than adults."

He says the FDA is working to bring E-cigarettes under regulation.

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