High-Tech

News > Technology > High-Tech > LinkedIn to buy ad tech company Bizo for $175M

LinkedIn to buy ad tech company Bizo for $175M

NEW YORK (AP) — LinkedIn Corp. is spending $175 million to buy Bizo, a provider of advertising technology and measurement services aimed at professionals. LinkedIn said Tuesday that it is paying 90 percent in cash and the rest in stock for San Francisco-based Bizo. The deal is expected to close in the third quarter. Founded in 2008, Bizo lets marketers target professionals with ads they want them to see, and helps measure the effectiveness of the ad campaigns. LinkedIn, a professional networking service based in Mountain View, California, has more than 300 million users. The deal comes a day after Yahoo Inc. announced that it is buying Flurry Inc., which helps companies make mobile apps and design mobile ad campaigns. Shares of LinkedIn were unchanged in after-hours trading following the announcement of the deal. They had closed the regular trading session up $3.54, or 2.2 percent, to $165.50.

High-Tech

SAN FRANCISCO (AP) — Altera's stock soared to its highest price in nearly four years Friday on a report the...
SAN FRANCISCO (AP) — Google is teaming up with Johnson & Johnson to build robots that can help surgeons in the...
SAN FRANCISCO (AP) — Apple CEO Tim Cook is joining a long list of magnates promising to give away most of the...
SAN FRANCISCO (AP) — Apple CEO Tim Cook is joining a long list of magnates promising to give away most of the...
NEW YORK (AP) — A better design, a sharper camera and easier-to-use software make the new Galaxy S6 phones the...