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News > News > Texas News > Trial begins today arguing Choke Canyon's logo too similar to Buc-ee's

Trial begins today arguing Choke Canyon's logo too similar to Buc-ee's

In Houston a trial gets underway that pits Buc-ee's against San Antonio's Choke Canyon over the similarity of each's cartoon logos. The Houston Chronicle reports Buc-ee's is arguing Choke Canyon's alligator licking its lips is too similar to Buc-ee's iconic beaver with a cap against a yellow background. Buc-ee's is a chain popular mega-travel stops while Choke Canyon is a rest-stop chain that specializes in barbecue.
 

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