Central Texas Gears Up for ‘Small Business Saturday’

The City of Austin is hopeful people will be ready to spend some local dollars on local businesses as part of Small Business Saturday, which kicks off this weekend on November 28. This annual highlight promotes Austin’s small businesses by encouraging residents and visitors to spend their holiday shopping dollars with local boutiques, artisans, restaurants, and independent stores.

According to the Small Business Administration, more than half of Americans either own or work for a small business, and small businesses create about two-thirds of new jobs in the U.S. each year. The positive benefits of shopping local extend far beyond individual transactions, the SBA says.

Similarly, the City of Georgetown will be hosting its own Small Business Saturday. Participating retailers and restaurants will have specials available just in time to kick-off the holiday season, the city says in a release.

Due to COVID-19, officials in both Travis County and Williamson County say masks or face coverings are required, even while shopping outdoors.

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